Infosysta Apps specializes in developing practical solutions that extend the capabilities of Atlassian products. The company’s tools are designed to help teams work more efficiently by automating tasks, improving collaboration, and providing valuable insights.

SEO Content Writer/Editor/UX Researcher/Email Marketer

November 2021 - October 2024

In the past three years, I've played a key role in developing a comprehensive content strategy that has helped Infosysta Apps gain significant online traction and improve lead generation.

Key Achievements:

• Content Optimization & Increased Visibility:
  • Implemented SEO best practices across various content formats, including blogs, social media posts, email campaigns, video scripts, app documentation, and marketplace descriptions.
  • This resulted in our app appearing on the first page of Google searches for relevant keywords like "WhatsApp Jira."
• Content Engagement & Lead Generation:
  • Crafted compelling content that consistently receives high views (e.g., "How to Create Jira Tickets from Your Outlook Email" with 41K views and a 20% conversion rate).
  • My work has contributed to a 36% increase in website traffic and leads through content marketing initiatives.
  • Email marketing campaigns have seen an average open rate of 40% and a click-through rate of 5%, demonstrating effective engagement with our audience.

Skills & Expertise:

• SEO Content Strategy: Keyword research, content planning, optimization for search engines.
• Content Creation: Engaging blog posts, social media content, email marketing campaigns, video scripts (including voiceover), TikTok video skits.
• Technical Writing: Clear and concise app documentation (e.g., WhatsApp Connector for Jira).
• Marketplace Optimization: Crafting compelling descriptions that drive app downloads.
• Web Content & UX Design: Experience with crafting informative web pages and user-friendly experiences.

Work Samples

App Documentation

I've played a pivotal role in enhancing our documentation resources to ensure a seamless user experience. This included:

• Overhauling existing documentation: Updated and improved existing app documentation to make it more user-friendly and informative.
• Creating new documentation spaces: Established dedicated Confluence spaces for all new apps to provide a central hub for users to access essential information.
• Content for new releases: Developed comprehensive content for new app releases, including documentation, marketplace listings, and in-app pop-ups to guide users through the onboarding process.

This is an example for the WhatsApp Connector for Jira documentation.